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Tag: Junk food history

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Is Olestra Used Anymore? The Demise of a Controversial Fat Substitute

3 min read
After its FDA approval in 1996, the fat substitute olestra generated over $400 million in first-year sales for products like WOW chips. Despite this initial fanfare, is olestra used anymore in food production today? The answer is a definitive no, as it has been phased out due to market rejection and consumer backlash.