Tag: Katy hearn

As of April 1, 2025, Celsius Holdings, Inc. finalized its acquisition of health and wellness brand Alani Nu for $1.8 billion, a significant move that consolidates two popular functional beverage brands under one corporate umbrella. Despite this shared ownership, the two products are not the same, maintaining distinct formulations, brand identities, and target audiences.

In early 2025, an official Instagram post from Alani Nu confirmed that the popular Pink Slush flavor was not going anywhere, dispelling rumors it was a temporary item. This confirmation delighted fans who initially thought the beverage, launched in May 2024, was a limited-time offering.

In 2018, the health and wellness brand Alani Nu, which would later introduce its popular energy drink, was co-founded by fitness influencer Katy Hearn and her husband Haydn Schneider. Their mission was to address a gap in the market by creating a better-for-you supplement line designed specifically for women.