Who created the special K diet?
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4 min read
In the early 2000s, Kellogg's, a leading food manufacturer, created and popularized the special K diet as a short-term meal replacement plan. The strategy was part of a major marketing push to position its cereal and snack products as a simple, convenient method for weight loss. The diet's core principle revolved around replacing two daily meals with Special K products over a two-week period, complemented by one balanced meal.
