Should You Eat Dubai Chocolate? The Truth Behind the Viral Trend
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5 min read
In late 2023, a TikTok video showcasing a unique pistachio and kataifi-filled chocolate bar from Dubai-based Fix Dessert Chocolatier went massively viral, amassing millions of views. This social media frenzy launched a global obsession with the confection, making many wonder if they should eat Dubai chocolate amidst the hype.
