Why is White Claw so popular? An Analysis of a Cultural Phenomenon
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5 min read
According to NielsenIQ data, White Claw held an impressive 58% share of the hard seltzer market in mid-2021, solidifying its place as a beverage industry powerhouse. This market dominance raises a central question: Why is White Claw so popular, transforming from a simple drink into a widespread cultural phenomenon in just a few short years?
