What is the new taste of Lucozade Original?
                                
                                
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                                    4 min read                                
                            
                                In August 2023, Lucozade owner Suntory Beverage & Food GB&I officially rolled out a reformulation of its popular Original and Orange flavors after 18 months of research and development. The significant change introduced a new taste of Lucozade Original, which the company describes as "more zingy" with a bolder flavor profile.