Why Do People Buy Fancy Water? The Psychology and Status Behind Premium Hydration
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4 min read
According to Prophecy Market Insights, the premium bottled water market was valued at $22.05 billion in 2024 and is projected to reach $44.12 billion by 2034. This market growth reveals a widespread willingness among consumers to pay a significant premium for what seems to be a basic commodity—so why do people buy fancy water?
