Tag: Marco borges

Did you know that Jay-Z's initial foray into healthier eating began with a simple plant-based breakfast challenge from a friend? This commitment eventually led to a broader wellness journey, prompting many to wonder, "What does Jay-Z eat for breakfast?".

The vegan 22 day challenge, a health initiative developed by exercise guru Marco Borges and popularized by Beyoncé and Jay-Z, is a 22-day commitment to avoid all foods containing animal products. The challenge is built on the psychological theory that it takes 21 days to break a bad habit or form a new one, leading to a transformed lifestyle by day 22.

Despite widespread speculation and her promotion of plant-based products, Beyoncé is not, and has clarified that she never has been, a full-time vegan. Her journey has involved incorporating plant-based meals and challenges into her life, not a complete, permanent switch to veganism.

In 2013, Jay-Z and his wife Beyoncé famously undertook a 22-day vegan challenge, a move that sparked widespread public interest in plant-based nutrition. However, the direct and straightforward answer to 'Is Jay Z still vegan?' is no, but his commitment to plant-based eating remains influential.

In 2013, Beyoncé publicly embarked on a 22-day vegan challenge, inspiring millions with her commitment to a plant-based diet. So, why did Beyonce stop being vegan and opt for a more balanced approach to nutrition in the long run?

Despite popular perception and her promotion of vegan meal plans, Beyoncé clarified to the *New York Times* years ago that she is not a strict vegan. Instead, she follows a more flexible, plant-based diet, often incorporating meatless days and periodic vegan challenges into her routine. The persistent question, **is Beyonce still a vegan?**, often arises from her public endorsements and occasional strict dieting for performances, which can lead to confusion about her everyday eating habits.

The singer once famously revealed in her *Homecoming* documentary that she followed an extremely restrictive diet of “no bread, no carbs, no sugar, no dairy, no meat, no fish, no alcohol” to prepare for her 2018 Coachella performance. The broader answer to "What is the Beyoncé diet?" involves several phases, most notably her public support for the 22 Days Nutrition program, a plant-based challenge developed by her trainer Marco Borges.

The idea behind 22 Days Nutrition is that it takes 21 days to form a new habit, with the 22nd day marking the beginning of a transformed lifestyle. This popular plant-based program was created by renowned exercise physiologist, New York Times bestselling author, and lifestyle coach Marco Borges.