Tag: Market analysis

According to a 2025 forecast by Mordor Intelligence, the global oat milk market is projected to grow significantly, suggesting that reports of its demise may be greatly exaggerated. However, recent data also shows a mixed picture, with some markets experiencing slower growth and shifting consumer behavior causing a stir.

According to the CDC, dietary supplement use increases significantly with age, with women over 60 reporting the highest rates. This trend offers a key insight into what demographic spends the most supplements and why their purchasing habits differ from younger consumers.

According to a 2024 National Coffee Association report, 70% of Americans consume coffee daily, and this beverage is a staple for a wide range of consumers. Understanding what demographic of people drink coffee reveals a complex picture, shaped by age, gender, income, and cultural factors. This article explores the key characteristics and trends defining coffee consumers today.

Global demand for high-quality protein has been rising faster than supply, causing whey protein prices to hit record highs. This growing whey protein shortage is a complex problem driven by sustained consumer interest and tightening supply across the dairy industry.

In September 2024, Heinz confirmed the discontinuation of its Organic Baked Beanz in the UK, leaving many customers disappointed. This decision, alongside other portfolio adjustments, prompted questions about the company's approach to vegetarian and plant-based products, and specifically, why did Heinz stop making vegetarian baked beans?

According to Pakistan market data from October 20, 2025, the price for 1kg of red lentils (Daal Masoor) was reported at PKR 360, while washed red lentils cost PKR 390. These prices demonstrate the significant variability in lentil costs.

According to a 2021 report, palm oil constituted 83% of the total oils and fats imports for Sub-Saharan Africa, making it the most consumed edible oil in the region. However, the picture of oil use across Africa is complex, with regional preferences and economic factors influencing the prevalence of different oils. While palm oil is dominant for both household cooking and industrial food processing, other oils such as sunflower and groundnut also play significant roles depending on the country and local tradition.

The global organic food market is projected to reach USD 660.25 billion by 2034, driven by a growing awareness of health and sustainability. Understanding what is the consumer behaviour toward organic products is essential for marketers and businesses aiming to tap into this expanding sector.

North America is a regional powerhouse, dominating the global energy drink market by revenue with a 33.3% share in 2024. However, pinpointing which country buys the most energy drinks depends on whether you measure total market volume, overall market value, or per capita consumption, as consumer habits vary significantly around the world.

With over 150,000 verified customers worldwide, Spacegoods has clearly resonated with a large market, but who is the target audience for Spacegoods, specifically? The company's customer base is built around a demand for functional wellness products that boost cognitive performance and energy without the negative side effects of traditional stimulants.