Tag: Market failure

Following a period of hype and explosive growth, the plant-based meat industry, including key player Impossible Foods, saw retail sales fall 7% in 2024, extending a downward trend that began in 2021. A mix of market forces, including higher-than-anticipated costs and evolving consumer sentiment, led many to question: why did Impossible meat fail to meet its sky-high expectations?.

While MILO remains a popular staple in many parts of the world, including Southeast Asia and Australia, specific product variations have faced discontinuation in other countries. For instance, Nestle discontinued MILO in India due to strong local competition and poor market fit, and halted sales temporarily in Japan due to supply chain problems. The complex reasons behind these decisions involve local taste preferences, marketing challenges, and operational factors.