How to Calculate Your Serviceable Addressable Market (SAM)
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4 min read
According to Creatio, a well-defined Serviceable Addressable Market (SAM) can provide crucial clarity on the size, quality, and spending potential of a target market. Calculating your SAM is an essential step for refining business strategy, attracting investors, and setting realistic growth targets. This process helps you narrow down your total market potential to the segment your business can realistically serve.
