Tag: Market sizing

According to Sequoia Capital, accurately sizing your market, including your Serviceable Addressable Market (SAM), is one of the most critical steps for any business. The ability to realistically estimate SAM moves beyond aspirational market numbers to define the segment you can actually serve with your product or service, grounding your strategy in tangible market reality.

According to a study published in the *Journal of Medical Sciences and Health*, understanding market dynamics is crucial for business success, making the ability to calculate SAM percentage a foundational skill for entrepreneurs. SAM, or Serviceable Addressable Market, is the portion of the total market that a company can realistically serve with its current products or services, and understanding its size is vital for planning and forecasting.