Tag: Market strategy

According to reports from Coca-Cola campaigns in certain markets, Aquarius has been re-branded as Powerade, a transition highlighting that the products are intended to offer the same familiar hydration under a new name. This raises the common question: Is Aquarius the same as Powerade, or do they serve different purposes globally?

Over 12.6 billion cans of Red Bull were sold worldwide in 2024, cementing its status as a global phenomenon. But what exactly is the purpose behind this iconic, high-octane beverage? While many associate it with a simple pick-me-up, the company’s intent goes far beyond a casual refreshment.