Tag: Marketing campaigns

In the 1920s, a Columbia University study claimed that the average person experienced a significant energy slump three times a day, a finding that would become the foundation for one of the most brilliant and enduring marketing campaigns in advertising history. This research was a goldmine for Dr Pepper, which used it to create the iconic slogan, 'Drink a bite to eat at 10, 2, and 4,' forever linking the beverage to a daily routine.

According to USDA data, the average American drank nearly 45 gallons of milk per year by 1945, demonstrating the deep roots of why milk is so popular in America. The journey to this cultural phenomenon is a compelling story of persistent government promotion, savvy marketing strategies, and evolving public perceptions of nutrition.