Tag: Marketing claims

According to some data, many consumers miss crucial information beyond calorie counts, which can significantly impact their health and safety. Reading the label uncovers a food's origin, processing, additives, and allergen risks, empowering you to make informed decisions for your diet and well-being.

According to one popular brand's website, veggie straws are made by combining 'garden-grown potatoes and ripe vegetables'. This sounds healthy, but do veggie straws actually have vegetables in them in any meaningful quantity, or is it mostly marketing? For many health-conscious consumers, the answer is often surprising.

According to the Food and Agriculture Organization (FAO), food labelling is an essential tool for protecting consumer health by providing information on food safety and nutrition. The primary objectives of food labelling are multi-faceted, serving to safeguard public health, ensure fair trade practices, and empower consumers to make informed decisions based on accurate and comprehensive product information.

While regular tap water contains 5-13 mg/L of dissolved oxygen, some manufacturers of oxygenizer water claim their products contain significantly higher levels, with potential health benefits that go beyond basic hydration. Yet, is this functional water a genuine health booster or simply a product of clever marketing?

According to the Environmental Working Group (EWG), a specific brand of fruit smiles is comprised of 70% sugar by weight, a fact that raises questions about its true identity. So, are fruit smiles considered candy, or do they offer genuine nutritional benefits masked by clever marketing?

According to a 2021 Consumer Reports study, 62% of consumers believe the 'natural' label on food products means they are minimally processed and free of artificial ingredients. However, the truth is that the term is largely unregulated and often misleading, raising the question: does natural always mean healthy?

In February 2023, the makers of Kerrygold faced a class-action lawsuit alleging that its "pure Irish butter" products contained harmful "forever chemicals" (PFAS) potentially migrating from the packaging. This high-profile case is one of two key legal challenges the company has contended with in recent years over its product integrity and marketing claims.

Despite decades of marketing as an energy drink for active kids, a serving of Milo powder can be up to 46% sugar by weight, depending on the country. So, what makes milo unhealthy, and is it a suitable daily drink for a healthy diet?

The European Union's Regulation (EC) No 1924/2006, which came into application in 2007, established harmonized rules to ensure food claims are clear, accurate, and based on sound scientific evidence. This legislation defines precisely what is the nutrition and health claims regulation and how it is implemented to protect consumer health and prevent misleading information in the food market.

In 2021, the A2 Milk Company faced class-action lawsuits from shareholders in Australia and New Zealand following massive downgrades to financial forecasts. This financial fallout is just one part of the wider A2 milk scandal, which also includes long-standing disputes over its marketing and scientific claims.