Tag: Marketing failure

In the 1980s, A&W introduced a one-third-pound burger to compete with McDonald's Quarter Pounder, but it famously failed in the market. A 1/3 burger is officially called a third-pounder, a term now famously associated with one of the most vivid examples of consumer marketing missteps.

In March 2004, Coca-Cola was forced to voluntarily recall all Dasani water bottles in the United Kingdom, just weeks after its launch. This decision effectively banned the brand from the UK market and was the result of a dual-pronged disaster involving both a chemical contamination scare and a major public relations misstep. What was meant to be a successful expansion instead became a cautionary tale in brand management.