Tag: Marketing strategies

With the global energy drink market valued at over $50 billion in 2020 and projected for continued growth, their widespread popularity is undeniable. But the question remains: Why do energy drinks become popular and become a staple in modern society, moving from a niche product to a mainstream beverage for millions?

Research has shown that exposure to junk food advertisements can lead children to consume approximately 30% more calories than those not exposed. Advertising and marketing profoundly affect food choices, using sophisticated techniques to shape consumer behavior and preferences from a young age.