Tag: Marketing strategy

Since its national launch in 2008, Miller64 has carved out a niche in the light beer market. However, in early 2024, Molson Coors announced a significant rebrand, changing the name to Miller Extra Light. This strategic move was not a random decision but a calculated shift to better align with evolving consumer preferences and changing market dynamics.

According to an Epsilon study, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. This statistic underscores the powerful consumer demand for Personalisation, which has evolved from a novel marketing tactic into a core expectation for modern shoppers across all industries.

With annual revenue surpassing £200 million in 2024, Huel’s growth has been nothing short of explosive. So, why is Huel so successful when other meal replacement brands have struggled to gain market traction? The answer lies in a carefully executed business strategy that blends nutritional science with modern consumer values like convenience, sustainability, and community.

According to the Ehrenberg-Bass Institute, ensuring a product is easy to find and purchase is a more significant driver of market share growth than deep brand loyalty. This core concept is known as physical availability.

In 2024, it was reported that while Coca-Cola has attempted to pivot toward its 'Zero Sugar' products, loyal customers in the U.S. have kept Diet Coke sales high. Despite this, many consumers still wonder: why is Coke Zero replacing Diet Coke in so many other places? The answer lies in taste, targeted marketing, and an evolving consumer landscape.

With a staggering failure rate of new food products estimated to be as high as 90%, a robust commercialization process of a food product is not just a strategic advantage—it's a necessity. This process meticulously transforms an innovative recipe from a kitchen concept into a scalable, safe, and profitable market offering.

According to a 2025 market analysis, Red Bull holds a commanding 39% global market share, solidifying its position as the world's leading energy drink. The ubiquitous blue and silver cans are seen everywhere, but why is everyone drinking Red Bull and what drives this immense popularity?

In the vast universe of scientific and economic principles, understanding the core distinction between macro and micro is fundamental, with one studying entire systems while the other analyzes individual components. The terms, derived from Greek roots for 'large' (macro) and 'small' (micro), apply across a surprising range of disciplines, from the economy to a biological cell. This guide explores these contrasting perspectives and how they shape our understanding of complex systems.

According to USDA data, a significant portion of Americans do not meet their daily dairy recommendations. The key consumer message for the dairy group centers on its vital nutritional benefits, primarily emphasizing its role in bone health and overall wellness through a rich array of essential nutrients.

Over 70% of the global population is reducing their meat consumption or avoiding it altogether. In this shifting landscape, convincing consumers to eat plant-based meat requires a strategic approach that addresses core motivations and overcomes ingrained perceptions about taste, price, and processing.