Tag: Marketing tactics

According to the CDC, the Dietary Guidelines for Americans recommends limiting added sugars to less than 10% of total daily calories, yet the average adult consumes far more, with a significant portion often coming from breakfast. So, why does American breakfast have so much sugar, and what led to this sweet-centric start to the day?

According to the FDA, serving sizes on food labels are based on "Reference Amounts Customarily Consumed" by the public. This reveals the complex process of **how do companies choose serving sizes**, a process deeply influenced by regulation and consumer behavior.

The term "superfood" was first coined over a century ago as a clever marketing ploy to sell more bananas during World War I, not by nutritional scientists. This initial push reveals that the label has always been more about branding than scientific rigor.

A 2018 study found that food labeling reduced consumers' intake of calories by 6.6% and total fat by 10.6%. This statistic reveals the powerful influence that food labeling can have, serving as a critical tool that shapes consumer choices at the point of purchase. Yet, the true impact extends far beyond simple calorie counts, encompassing a complex web of psychological, economic, and social factors.

Up to 50% of packaged foods in some surveys carry a nutrition or health claim, yet these statements can be a marketing tactic rather than a sign of genuine health. This widespread practice is a major reason why you should avoid food products that make health claims and learn to look deeper into what you are eating.

Despite being a staple in the fitness world for decades, whey protein has been surrounded by controversy. So, *why is whey protein controversial*? The answer lies in a complex mix of potential health side effects, misleading marketing tactics, and ethical concerns surrounding its production. While praised for its complete amino acid profile and fast absorption, a closer look reveals several layers of debate that influence consumer choices.