Why is Prime getting banned in the US? Unpacking the controversy
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3 min read
In July 2023, Senate Majority Leader Chuck Schumer publicly urged the FDA to investigate the popular Prime energy drink, bringing the brand's practices under intense scrutiny in the US. The question, 'Why is Prime getting banned in the US?', arises from concerns over its extremely high caffeine content, potentially misleading marketing, and separate lawsuits alleging harmful chemicals.
