Tag: Matcha color

The color of matcha is one of the most reliable indicators of its quality, with up to a year of shelf life under ideal storage conditions, which is crucial for preserving its vibrant hue. So, what color does good matcha have? A brilliant, almost electric green color signifies high quality, while dull or yellow-brown shades suggest inferior leaves or poor storage.

A bright, vibrant green hue is the most reliable visual indicator of high-quality matcha. To understand what color is best for matcha, one must look at the tea's chlorophyll content, which is directly influenced by its cultivation and processing methods.

Matcha's popularity has soared, yet a 2020 study from AIYA America revealed that many consumers unknowingly purchase low-quality powder, leading to disappointing experiences. To avoid this, understanding the fundamental difference between high grade matcha and low grade matcha is essential for both flavor and wellness benefits.