Tag: Matcha price

Matcha prices reached record highs in 2025, with Japanese sources seeing a near-185% increase in average auction prices over the prior year. Given the wide range of costs, many wonder: is expensive matcha better, or are you just paying for a marketing gimmick?

Globally, the market for organic matcha is tiny, accounting for less than 1% of the total matcha produced. This scarcity often leads consumers to question whether the peace of mind that comes with certified organic matcha is truly necessary, or if conventional alternatives offer comparable quality.