Tag: Matcha vs hojicha

In a 2025 study published in *Foods*, researchers found that over half of Hojicha's polyphenols survive gastrointestinal digestion, meaning its beneficial compounds are bioavailable to the body. This demonstrates that, despite the roasting process, hojicha powder retains significant health properties, but what are they exactly?

Matcha generally contains a significantly higher caffeine content per serving than hojicha, with over 20 times the amount in some cases. This difference is largely due to how each tea is grown and processed, influencing not just caffeine, but also their unique flavor profiles and suitability for various times of day.