What Does 2000 Calorie Makeup Mean?
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4 min read
The legendary Max Factor '2000 Calorie Mascara' has confused beauty enthusiasts for decades, with a name that seems to defy logic. The term '2000 calorie makeup' is, in fact, a clever marketing phrase coined to suggest an incredibly rich and volumizing effect for eyelashes, and has nothing to do with food or dietary caloric intake.
