What is so special about sour strips? The science and appeal behind the cult candy
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5 min read
In 2019, social media personality Maxx Chewning launched a candy brand called Sour Strips, which reportedly sold over 20,000 units in its first hour. The brand’s viral success and powerful, fruity-but-sour flavor quickly earned it a dedicated following and posed the question: What is so special about Sour Strips?
