Tag: Melissa urban

The Whole30 program was born out of a simple, self-designed dietary experiment conducted in 2009 by co-founders Melissa Urban and Dallas Hartwig. Originally a blog post, the intense 30-day nutritional reset quickly gained traction, and its creators soon found themselves at the head of a massive wellness movement.

While she is not a registered dietitian, Melissa Urban is indeed a Certified Sports Nutritionist, specializing in helping people improve their relationship with food and create healthier habits. This certification, combined with her extensive experience and personal journey, forms the foundation of her expertise and the Whole30 program.