Tag: Menu psychology

According to a 2021 study, excessive ordering is a significant antecedent to food waste at restaurants. We often find ourselves in this situation, asking, 'Were my eyes bigger than my stomach the menu?' as we face a mountain of delicious but uneaten food.

According to a 2020 study, a restaurant's menu price was the top factor for patrons when selecting a restaurant for a quick meal. This reveals the many variables beyond simple taste that influence our choices, making it crucial to understand how to decide to select foods to eat in a restaurant for every occasion.

According to Gallup research, customers spend an average of only 109 seconds reading a menu before deciding. This brief window of opportunity is why restaurant menus influence customers through careful psychological and design techniques, guiding their choices and impacting profitability.

According to the Obesity Action Coalition, most restaurants serve portions that are two to three times larger than the recommended serving size. This fundamental difference is just one of many reasons why it might be more challenging to make healthy eating decisions when you are dining out rather than eating at home.