Tag: Menu simplification

In 2004, the iconic 'supersize' option was phased out from McDonald's menus in the United States. For many, the decision to eliminate a staple of the fast-food experience seemed abrupt, but it was the culmination of several strategic, market-driven, and public relations factors.

In 2020, McDonald's officially removed salads from its menu, a decision driven by a combination of factors including a menu simplification strategy triggered by the COVID-19 pandemic. The move left many health-conscious customers wondering why did McDonald's get rid of salads and if they would ever return.

In May 2025, Starbucks confirmed the discontinuation of its lactose-free milk in U.S. and Canadian locations, citing a 'menu simplification' strategy as the primary reason. This decision marks a significant shift in the coffee giant's approach to offering milk options to its customers.

In 2020, McDonald's significantly streamlined its menu, leading to the removal of several healthier options, including salads and grilled chicken items. The decision to remove healthier fare left many customers wondering: why did McDonald's get rid of healthy food, and will it ever return?.