Why is Starbucks charging for extra matcha? The 2025 pricing changes explained
                                
                                
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                                    4 min read                                
                            
                                In June 2025, Starbucks rolled out a company-wide change to its customization pricing, which included adding a charge for extra scoops of matcha powder. For many customers, this raised the simple but significant question: why is Starbucks charging for extra matcha, and what prompted this shift?