Why do I crave sugar at 2pm? Unpacking Your Afternoon Slump
                                
                                
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                                    4 min read                                
                            
                                According to research, the body’s natural circadian rhythm includes a dip in alertness and energy in the early afternoon, making you more susceptible to cravings. This afternoon slump, often felt around 2pm, is a common phenomenon that triggers many people to reach for a sugary snack in search of a quick energy boost. However, this impulse is often counterproductive, leading to a temporary high followed by an even deeper crash.