Tag: Miller extra light

With only 64 calories per 12-ounce serving, Miller64 is one of the lowest-calorie beers on the market. But is Miller64 a good beer for drinkers who prioritize flavor and body, or is it simply a watery alternative for calorie counters? This article breaks down everything you need to know about this extra light lager.

Since its national launch in 2008, Miller64 has carved out a niche in the light beer market. However, in early 2024, Molson Coors announced a significant rebrand, changing the name to Miller Extra Light. This strategic move was not a random decision but a calculated shift to better align with evolving consumer preferences and changing market dynamics.

In early 2024, Molson Coors officially rebranded its Miller64 ultra-light beer to Miller Extra Light, signaling a strategic shift away from calorie-based marketing toward a low-alcohol positioning. The move answers the popular question of why did 64 change to extra light, revealing insights into modern consumer preferences and the evolving beverage market.

With the rise in popularity of low-carb diets, many beer enthusiasts wonder if they can still enjoy a cold one. The good news is that yes, Miller has a low carb beer, and in fact, has several options for those watching their carbohydrate intake.

At just 64 calories and 2.4 grams of carbohydrates per 12-ounce serving, Miller64 is one of the lowest-calorie beers on the market. But the critical question for many beer drinkers is, is Miller64 any good? The answer is surprisingly subjective, depending entirely on what you prioritize in a beverage.

According to Molson Coors, Miller Extra Light (formerly Miller64) is the Miller beer with the fewest calories, containing just 64 per 12-ounce serving. This makes it the go-to option for those seeking the lowest calorie Miller beer while still enjoying a crisp, refreshing lager.

With only 64 calories per 12-ounce serving, Miller64 is positioned as an "Extra Light" beer, but does it qualify as a standard light lager? While it certainly falls into the light beer category due to its low-calorie count, its notably low alcohol by volume (ABV) of 2.8% sets it apart from many mainstream light beers. This distinction is key to understanding its place in the market and how it compares to alternatives.