Why Did 64 Change to Extra Light? Understanding the Rebranding Strategy
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3 min read
In early 2024, Molson Coors officially rebranded its Miller64 ultra-light beer to Miller Extra Light, signaling a strategic shift away from calorie-based marketing toward a low-alcohol positioning. The move answers the popular question of why did 64 change to extra light, revealing insights into modern consumer preferences and the evolving beverage market.