Why was MILO discontinued in certain countries?
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4 min read
While MILO remains a popular staple in many parts of the world, including Southeast Asia and Australia, specific product variations have faced discontinuation in other countries. For instance, Nestle discontinued MILO in India due to strong local competition and poor market fit, and halted sales temporarily in Japan due to supply chain problems. The complex reasons behind these decisions involve local taste preferences, marketing challenges, and operational factors.
