Where is Diet starts Monday from? Unpacking the Brand and the Procrastination Phrase
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4 min read
According to one study, 68% of people report starting a new diet on Mondays, leaning into the psychological phenomenon known as the 'fresh start effect'. However, the famous phrase 'Diet Starts Monday' holds a completely separate, and much more recent, origin as the name of a distinct and popular experimental streetwear brand.
