Why is belVita so popular for busy mornings?
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3 min read
According to research from Kraft Foods, 34% of UK adults regularly missed breakfast in 2010, a consumer trend the company was keen to reverse. The answer came in the form of the breakfast biscuit, belVita, which leveraged strategic marketing and modern eating habits to quickly gain widespread popularity, especially among time-crunched consumers. This article explores the various factors that have contributed to belVita's immense success.