What is the most consumed alcoholic drink in Europe?
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4 min read
According to Statista, beer holds the largest market share by volume, at roughly 40 percent of all alcohol revenue in Europe in 2024. However, a closer look at European drinking culture reveals a more complex picture, with distinct regional preferences for beer, wine, and spirits. While beer dominates on a continent-wide basis, localized habits remain strong and are influenced by history, climate, and tradition.
