Is mukbang overeating? Unpacking the online eating phenomenon
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4 min read
According to a 2024 study, young Korean males who watched mukbang frequently were significantly more likely to be obese than their non-watching peers. The trend, known as 'eating broadcasts' or mukbang, has sparked a global debate: is mukbang overeating, and what are the hidden health and psychological costs for viewers and creators alike?.