What Should MyFitnessPal's Goals Be for Future Success?
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5 min read
With over 200 million users, MyFitnessPal has long been a leader in the health app market, but in an increasingly competitive landscape, a key strategic question is what should MyFitnessPal's goals be going forward. A shift from a simple calorie counter to an integrated, AI-powered health and wellness coach is essential for future growth and user retention.