Tag: Mystery flavor

In 1993, Airheads introduced the now-famous White Mystery flavor, a brilliant marketing tactic inspired by a fan letter. So, what are white Airheads made of? The confection is famously not a single flavor but a mix of leftover flavorings from the factory's production run, making each piece a unique, one-of-a-kind taste experience.

The idea for the White Mystery flavor was sparked by a teenage fan's letter suggesting a plain white taffy. This led to a brilliant marketing and production move. So, do white Airheads have dye in them? The answer is no added dye, but the full explanation reveals an ingenious factory process and the possibility of trace elements,.