Where Did 5 A Day Come From? The Surprising Origin Story
                                
                                
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                                    4 min read                                
                            
                                Evidence from the late 1970s clearly demonstrated the role of diet in preventing chronic diseases, which laid the groundwork for the 5 A Day campaign. This iconic nutritional message, which encourages eating five portions of fruit and vegetables daily, has a surprising history rooted in public-private partnerships and compelling scientific research.