Tag: Natural food colorant

According to the European Food Safety Authority (EFSA), anthocyanins, designated as the food additive E163, are considered safe for consumption at approved levels. The question of whether E163 is bad for you often arises from a general distrust of food additives, prompting a deeper look into this natural coloring agent's properties and processing.

The global spirulina market is projected to reach over $1.6 billion by 2034, driven by a wellness boom, yet a small jar of blue spirulina powder can cost significantly more than its green counterpart. This pricing disparity is rooted in the extensive and delicate process required to isolate and create the coveted blue pigment, phycocyanin.