Tag: Natural label

According to a 2018 study, many grocery shoppers believe the "natural" label means a product is GMO-free, but that's a common misconception. This disparity highlights the widespread confusion around what "us natural" actually means, with the term having no single, formal definition and different rules applying across product types.

According to a 2015 Consumer Reports survey, nearly two-thirds of shoppers believe the 'natural' food label has more meaning than it actually does. Understanding what does a natural label mean is crucial for making informed choices about your nutrition and diet, rather than relying on marketing jargon.