Tag: Neuromarketing

Research has shown that exposure to junk food advertisements can lead children to consume approximately 30% more calories than those not exposed. Advertising and marketing profoundly affect food choices, using sophisticated techniques to shape consumer behavior and preferences from a young age.

According to scientists, the human sense of smell accounts for up to 90% of perceived flavor. This powerful sensory element, combined with a precise recipe, is a key reason for the unforgettable taste of McDonald's fries and what makes McDonald's fries addictive.