Tag: Nitrogen infusion

According to the IMARC Group, the global nitro-infused beverage market was valued at US$122.4 million in 2024 and is projected to reach US$529.6 million by 2033. A key factor in this growth is understanding what is the purpose of nitrogen in drinks, which primarily enhances texture, appearance, and shelf life.

Originally popularized in the early 2010s by specialty coffee shops in Portland and Austin, a nitro coffee contains nothing more than ground coffee, water, and nitrogen. This simple trio undergoes a unique process to create the beverage’s distinctive smooth texture and creamy finish.

The nitro-infused beverage market is expected to reach $529.6 million by 2033, showcasing a clear consumer trend toward innovative drinks. This growing popularity has led many to question the specific benefits of Nitro soda and how it differs from traditional fizzy drinks.

While the nitrogen infusion provides a distinct creamy texture, it is not the reason behind the higher caffeine content. A 16-ounce Starbucks Nitro Cold Brew, for example, contains 280 mg of caffeine, significantly more than a standard coffee. This potent kick is primarily a result of the unique cold brewing method, which creates a highly concentrated base.