Tag: No food coloring

While many classic Gatorade flavors are known for their bright, bold colors, a surprising number of product lines and flavors are actually made without artificial food coloring. For athletes and consumers who wish to avoid synthetic dyes, identifying these specific varieties is key to choosing a product that meets their dietary preferences.

According to PepsiCo, a growing number of consumers have asked for products without artificial colors for over two decades, which led to the creation of dye-free options. In response, Gatorade has launched several products, such as the Gatorade Fit line, that contain no food coloring and rely on naturally sourced ingredients instead.