Do Japanese People Drink Beer Every Day? Exploring Japan's Drinking Culture
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4 min read
According to a 2023 Rakuten Insight survey, 22% of Japanese drinkers reported consuming alcohol at home almost every day, but this figure does not capture the entire population. So, do Japanese people drink beer every day? While traditional social norms, especially in a work context, often involve alcohol, contemporary trends are shifting toward more moderate consumption and health-conscious choices.