Tag: Novelty

In a 2010 study published in the journal *Appetite*, participants who ate in total darkness consumed significantly more food than those who ate under normal lighting conditions, yet felt no more full, indicating a powerful psychological disconnect caused by the absence of visual cues. This phenomenon is at the heart of why some individuals intentionally seek out dining in the dark.

According to economists, fads are typically characterized by a rapid, meteoric rise in popularity followed by an equally quick, dramatic decline, with very little long-term utility. A defining characteristic of a FAD is its inherent brevity—it's here today, gone tomorrow, with its appeal largely driven by novelty and a quick burst of social energy. This intense but short-lived enthusiasm sets it apart from more enduring cultural shifts.