Tag: Nutrition marketing

According to a 2018 Harvard School of Public Health report, the modern term 'superfood' was first used for marketing purposes by the United Fruit Company to promote bananas in the early 20th century. This surprising history challenges the perception of many contemporary 'superfood' trends.

According to a recent analysis, the health and wellness coaching market is experiencing rapid expansion, increasing competition for specialists. This growth highlights the critical need for holistic nutritionists to master client acquisition and differentiate themselves in a crowded marketplace, ensuring business success and sustainability.

In 2022, Mondelēz settled an $8 million class-action lawsuit over claims that its belVita breakfast biscuits were deceptively marketed as healthy. This legal action, coupled with a significant product recall for undeclared allergens in 2023, addresses the core question of **what is the belVita controversy?**