Tag: Oat milk controversy

According to a 2024 report by Kantar, oat milk has become the top-preferred plant-based drink in Britain, with sales increasing by over 7% in the past year. However, with its rising popularity, many consumers are questioning: is Oatly oatmilk safe for everyone? This question requires a look beyond the hype, examining its ingredients, processing, and nutritional profile.

According to Oatly's official website, their unflavored oat drinks contain no added sugar or sweeteners; however, the sugar listed on the label is produced naturally during their unique enzymatic process. This manufacturing method breaks down oat starches, generating the sugar maltose and giving the milk its characteristic mild, sweet flavor.

According to market research firm Kantar, while sales of oat milk have seen significant growth over the past few years, a notable segment of consumers is reconsidering their choice. Concerns are mounting regarding its health benefits and ingredient transparency.