Tag: Organic flavors

According to a 2024 study, nearly three-quarters of consumers will pay more for products with ingredients they recognize and trust. This growing demand for transparency is what makes it so important to understand what it means when it says organic natural flavors on a product label.

According to the FDA, natural flavors are derived from plant or animal sources, yet they often contain dozens of chemical additives not disclosed on the label. This surprising fact reveals the complexity behind the simple phrase, raising important questions about transparency for consumers.

Natural flavors are the fourth most common ingredient on food labels, making their presence a regular feature in many consumers' diets. This prevalence often leads people to wonder: *Should I avoid foods with natural flavors?* The answer is more complex than a simple yes or no and depends heavily on your specific health goals and dietary principles.